A renowned travel and accommodation booking metasearch engine. In its Travel Predictions for 2024, Booking has identified five national destinations that will be trending next year, with Nuevo Vallarta in Bahía de Banderas leading the preferences of travelers seeking the beach as their leisure destination.
This standout enclave on the Nayarit south coast has surpassed Cancún, which had been popular among travelers for several years and now holds the third position on the list. According to predictions based on a study conducted by Booking, 45% of the Mexican travel community will express a desire to spend their vacations in destinations near the water next year.
The study reveals that 86% of the participants experience an immediate sense of relaxation when near the water. Consistent with these predictions, Booking has listed the five national destinations expected to be popular in 2024, with a trend towards places with beaches and water activities, including Nuevo Vallarta, Puerto Escondido, Cancún, Atlixco, and Mérida.
Significant data from the study also indicates that 45% of the Mexican travel community intends to choose destinations where the cost of living is more affordable than in their home cities, and 50% will prefer to travel closer to home to enjoy luxurious vacations at a lower cost.
Regarding the methodology, the Travel Predictions for 2024 Research was conducted with a sample of adults planning to travel for business or leisure in the next 12 or 24 months, with the participation of 1,009 Mexicans.