Puerto Vallarta is gearing up for a robust winter season fueled by the Canadian market, which ranks as its second most important international source of tourists. This surge in Canadian visitors is propelling the destination into the national top 3 for attracting travelers from Canada.
In preparation for this season, Canadian airlines such as Transat, Westjet, Sunwing, and Air Canada are set to boost their seat capacity on flights originating from cities like Toronto, Vancouver, Victoria, and Winnipeg, among others, by as much as 24%. This enhancement is expected to help Puerto Vallarta achieve an average annual occupancy rate of at least 75%.
As of August this year, Puerto Vallarta has already welcomed 304,788 Canadian visitors, surpassing the total for 2022 by approximately 2.15%, when there were 298,358 visitors.
At the national level, by the close of 2023, the anticipated influx of Canadian tourists via air travel stands at 2.3 million, marking a 32.9% growth compared to 2022 and a 1.2% recovery compared to 2019. Moreover, it is projected that these visitors will spend a total of 2.701 billion dollars, which is 38.6% higher than the expenditure in 2022 and 15.5% more than in 2019.
Luis Villaseñor, the Director of the Trust for the Promotion of Tourism in Puerto Vallarta, remarked, “The increase in Canadian tourism to Mexico, especially to Puerto Vallarta, mirrors the confidence and recovery the city represents. Thus, in the upcoming winter season, we eagerly welcome visitors to experience the hospitality, cuisine, and more than 50 activities that this destination has to offer.”
This Mexican Pacific destination isn’t just beloved by Canadian tourists. In the first nine months of 2023, it has seen the arrival of 2.8 million international passengers, marking a 10.7% increase compared to the same period last year, when there were 2.5 million passengers. This underscores the city’s status as a preferred choice for travelers from North America.