Guadalajara and Puerto Vallarta are the preferred destinations for tourists exploring Jalisco. During the week of November 13th to 19th, Puerto Vallarta once again claimed the top spot nationally. In 2023, tourist influx in Jalisco experienced a 12% increase, reaching 28,373,000 visitors, in contrast to the 25,222,000 tourists recorded in 2022.
Guadalajara welcomed 14,125,000 tourists, a 9.5% increase from the previous year, while Puerto Vallarta attracted just over 5 million visitors, representing a 3.9% increase compared to the previous year. These figures were provided by the Secretary of Tourism, Vanessa Pérez Lamas, who emphasized the positivity of the results obtained so far, underscoring the significance of Jalisco in tourist preferences.
The numbers reveal the appeal of the state at both national and international levels, endorsing the effectiveness of the implemented promotion strategy. The economic impact generated by tourism until October reached 64,472 million Mexican pesos, reflecting a 6% increase compared to the previous year. Puerto Vallarta leads with 33,997 million pesos, followed by Guadalajara with 24,950 million pesos.
In the week of November 13th to 19th, Puerto Vallarta reaffirmed its position as the destination with the highest national hotel occupancy, registering 78.5%, demonstrating its continuous allure for both domestic and international visitors. The Secretary of Tourism expressed a commitment to continue working on tourism promotion to sustain this trend and foster sector growth.